– History –

The Institute was founded in 2003 by Laurie Moore-Moore in response to the increasing demand for luxury real estate training to better serve affluent buyers and sellers. Ms. Moore-Moore started The Institute after more than four decades of professional speaking and consulting experience in the real estate space. In addition to speaking and training, as co-founder of Real Trends, a publishing and communications company serving brokerage company top managers, she ran CEO strategy groups, did research identifying the nation's largest brokerage firms, and co-edited the first industry trend letter. She is a licensed broker.

Ms. Moore-Moore authored 'Rich Buyer, Rich Seller', a real estate agent's guide to marketing luxury homes.

The newest edition is available on Amazom:

Since 2015, The Institute has partnered with McKissock Learning, one of the largest providers of professional development and continuing education (CE) for real estate agents, to provide an exceptional learning experience and ongoing resources to those aspiring and already performing within their luxury market.