How to Find Wealthy Clients When You Don’t Know Where to Start
09/13/2019
Finding wealthy clients to work within the luxury home market is a lot like finding traditional clients. The key is to find out where your target client is, put yourself in front of them, and make yourself valuable.
Since the formula is fairly simple, when aspiring luxury real estate agents say they want to prospect for wealthy clients but don’t know where to start, they may simply be too afraid or unsure of how to start.
To their credit, this fear isn’t totally unfounded since wealthy clients are typically more knowledgeable about real estate than traditional clients. It’s common for them to have gained some of their wealth from real estate, so they may ask more questions, require a more in-depth understanding of market trends, or need a more specialized approach for their particular goals.
Fortunately, even if you’re just starting out, prospecting and working with wealthy clients is simple if you know where to focus your time and energy. Here are some tips on how to find wealthy clients:
Before you begin finding wealthy clients, work on becoming a resource
What good is knowing where and how to find wealthy clients if you can’t provide them with enough value to keep their attention? Before you start prospecting, spend some time figuring out exactly why someone buying or selling in the luxury market would want to work with you. If you don’t have any experience, knowledge, and enthusiasm can go a long way. Set aside an hour or two each day to immerse yourself in industry topics like:- Current luxury home market statistics and trends
- Luxury home marketing strategies
- Architecture, design, and in-style amenities
- Your local area’s growth potential and opportunities
- The global real estate market