From the Eyes of a Luxury Consumer, Everything Looks a Little Bit Different
10/12/2017
Education, resources, and the ability to research and review every product that is sold online or in stores has made customer satisfaction more difficult, but extremely necessary, in today’s digital society. In a world where most consumers, especially luxury consumers, expect instant gratification, they still value and demand a great customer experience, and if they don’t receive an experience up to their standard, you could bet your entire brand the world will hear about it.
Customer Service at Its Foundation
Shopping online has become an easy, accessible, and convenient experience for many people in the internet driven world we live in today. Because of the vast amount of online shopping happening every single day, companies can only expect more issues to arise. Whether you have a problem with shipping, being overcharged, or changing your mind about your purchase, most companies will quickly offer a refund or a gift card to provide instant rectification for the situation. With Yelp and website reviews becoming more popular, brands are understanding even more how crucial their customer service is, not only to solve an issue but to make sure the customer has less bad experiences from start to finish. Bad reviews can do a lot of damage for a company or product. Good reviews, whether online or by word of mouth, can change the future of a brand.To breed consistent consumers, your customers have to be able to trust who and what they are investing in. If your reputation is questionable, they will also question whether or not to buy.