– Robert John Reid, CLHMS –

Elegant Homes and Gardens
4618 Woodcreek Drive SE, Grand Rapids, MI 49546


Tel: 616-821-4375
Cell: 616-821-4375

Markets Served: Grand Rapids, MI;Ada, Michigan;Cascade, Michigan;East Grand Rapids, Michigan;Byron Center, Michigan;

Specialties: Custom Construction; Downtown; Executive Relocation; Gated Communities; Golf; Listing Specialist; New Homes; Townhomes/Condos; Waterfront/Waterview;

What do Clients Say?

"Words can't express our gratitude for the professional manner in which you handled the sale of our home. You overcame each and every challenge to market our home in a timely fashion to meet our needs. Your professional expertise in marketing contributed greatly to the successful sale of our home. We highly recommend to one and all your professionalism in the real estate arena".

~ Roger and Elaine Van Loo

"Firstly, our home was sold at the price we were asking. From the very beginning we were impressed with Bob's professionalism and marketing strategy. Bob kept us fully informed on the progress of the sale of our home, he is not only a professional, but a kind and sincere person who cares about his clients".

~ Coleman and Asonja James

“We were amazed with all different ideas you presented in promoting our home. It was not an easy sale, but your persistence and ingenuity paid off. We never had to guess what your strategy was since you kept us so well informed. After interviewing several Realtors, your presentation sold us immediately and we were not disappointed. Negotiations with the new buyers were also a challenge, but your expertise came through with just the right solutions. Our recommendation to anyone trying to sell their home would be to use you as their Realtor … you can’t go wrong when you use the best!”

~  Ron and Mari Mortenson

“My husband and I finally hit the nail on the head when we reached out to Bob Reid and we couldn’t be happier with the end results. Bob not only sold our home in a couple of weeks, but helped us find our new home very quickly. From our initial consult where Bob was very detailed about the entire process, to the Sold Sign being placed in our yard, it was a great experience. Our only regret was that we didn’t find Bob sooner!”

~  Willie and Leslie May

"I just wanted to express my appreciation for getting my home sold, thanks for being such an excellent REALTOR®. Any time you would like a personal recommendation, I will be happy to speak with anyone about your professional expertise".

~ Mrs. Lorna Vander Vennen

About Robert

Bob has enjoyed a professional life in marketing and advertising spanning more than three decades. His career has predominantly been in the radio & television industries, additionally, he owned an advertising agency and developed a number of marketing businesses focusing on training for media corporations in both the United States and Australia. 

In the mid-1990’s Bob ventured into real estate. He then built his real estate sales volume and ascended to be among the top one percent of agents nationwide. Under Bob's Real Estate firm "IXCEL Realty Systems", Bob is a real estate educator/trainer in the State of Michigan, authorized by the Department of Licensing and Regulatory Affairs.

Bob's prominence and achievements in the Media and accomplishments in Marketing prompted Standard & Poors to approach him and extend a special invitation to join S & P's "Society of Industry Leaders" as a Consulting Specialist providing non-financial investment advice to S & P's Clients and Investors.